Clock for advertising purposes



' Nov. 25, 1924- 1,517,174 M. SCHMIDT I CLOCK FOR ADVERTISING PURPOSES Filed April 16. 1921 Ira en for M Schmidt Patented Nov. 25, 1924.

UNITED STATES MAX SCHMIDT, OF HAMBURG, GERMANY.

CLOCK FOR ADVERTISING PUBPUSES.

Application fi led April 16, 1921.

Serial No. 461,936.

(GRANTED UNDER THE PROVISIONS OF THE ACT OF MARCH 3, 192,1, ll STAT. L, 1313) To all whom it may concern:

Be it known that I, lv iAX Sciniirm'r, a citizen oi? the Republic of Germany, residing at Hamburg, Gern'ianv, have invented certain new and useful improvements in and Relating to Clocks for Advertising Purposes (for which I have filed applications in Germany, February 7, 1920; Netherlands, February 2, 1921; Switzerland, February 3, 1921; Denmark, February 3, 1921; France, February 5, 1921; Great Britain, February 7, 1921; Sweden, February 2, 1921), of which the following is a specification.

It has already been proposed to use clocks for advertising purposes. In the clock according to this invention, by a suitable bending over of the shaft of the hand and by forming the projecting dial as an annulus in its plane or behind the same, space is obtained in front of the hands for making the advertisement visible. The hands oi the clock are so bent, that their ends lie above the dial and hat they can each. pass the other properly. The space between the clock and the dial can be made of any depth according to the shape oi? the casing and the amount by which the dial projects. in the space an arrangement can be mounted, which is driven in the erdinr-iry manner and by which a change of advertiseinents is effected at different intervals.

The device is shown in the accompanying drawing in which Fig. 1 is a front elevation and Fig. 2 a section on the line A i).

l 1. shows how the clock appears to the observer. A clock is seen. which has hands only at the edge of the dial. while the central part of the dial is tilled in with the advertisement. The iact that the 'shait of the hands cannot be seen enhances the eli'ect of the advertisement. The construc tional form is seen in Figure 2. In the casing a the clock 5 is mounted in the usual manner. The shaft of the minute hand 0 is bent over several times, while the end of the hand itself lies above the dial (Z. In a similar manner the hour hand 0 is bent over so that it will pass without catching between the minute hand 0 on the one hand and the edge of the casing and the dial d on the other hand. Behind the annular dial is the advertisement According to the drawing between the advertisement, which is visible from without, and the clock there is considerable space, in which a roll-up advertisement is fitted.

Having now particularly described and ascertained the nature of my said invention and in what manner the same is to be performed, I declare, that what I claim is:-

An advertising clock, including a casing having an open end, a clock mounted therein, a dial having a central opening smaller than the opening in the casing mounted on the open end thereof, the dial closing a substantial portion of the opening in the casing, the clock having hands extending radially from the central axis itkirlned with forward laterally extending portions in close proximity to the wall of the casing, and U-shaped radially and inwardly projecting end portions extending from the lateral ends around thedial through the central opening therein, the ends oi? the hands being in front oi the dial and overlying time markings thereon, the hands heing slightly sin-(zed from each. other and the casing and dial, and defining a recess be hind the dial silltistantially as large as the casing, and a changeable exhibitor apparatus mounted in. said i ccss behimfl the dial for displaying advertising matter through the opening therein, said apparatus ring; portions concealed from view by the d in].

In testimony whereof 1 atlix my signature in presence of two witness s.

MAX b'GlrlliiilD'l".

lVitnesses WALTER 'l onnnr, Umnorr llluLLnn. 

